Stakeholder Engagement & Influencing for Housing Associations

Confident communication. Stronger relationships. Greater influence.

Course Details

Housing executives and senior professionals are increasingly required to explain difficult decisions, manage competing priorities, build support for developments and regeneration programmes, and influence decisions that affect their organisation and the communities they serve.

Being able to communicate clearly, listen effectively, handle challenge and influence conversations is therefore a critical professional skill for housing leaders and their teams.

This practical course gives housing professionals the confidence, communication skills and techniques they need to engage effectively with senior stakeholders and build stronger, more productive relationships.

Who should attend?

Executives and senior housing professionals who need to build relationships, communicate their position effectively, and influence senior stakeholders.

Chief Executives and Executive Directors
Directors and senior managers
Development and regeneration teams
Strategic housing professionals
Communications and public affairs teams
Community engagement professionals
Policy and partnership teams
Colleagues who regularly meet Mayors, councillors and senior local authority officers

This course covers:

Understanding your stakeholders
Engaging Mayors and regional leaders
Influencing around the table
Communicating complex housing issues, clearly and concisely
Handling challenging conversations
Building long-term relationships
Representing your organisation with professionalism and integrity

What to expect

Our training is highly practical, tailored, and interactive. Our approach is learning by doing. The key to embedding learning is through video playback analysis.

Participants will work through tailored, realistic scenarios, such as:

• Meetings with Mayors and regional leaders

• Meetings with council leaders and senior officers

• Development and regeneration discussions

• Planning and community engagement conversations

• Partnership and investment meetings

• Challenging stakeholder conversations

Learning Outcomes

By the end of the course, participants will have practical techniques to help them:

Prepare effectively – understand the stakeholder, their priorities and the outcome they want to achieve.
Communicate confidently – get complex housing messages across clearly and concisely.
Listen – understand what matters to the other party and identify common ground.
Influence – make a compelling case and move conversations forward.
Handle challenging questions – respond calmly and confidently when faced with difficult questions or disagreement.
Build relationships – develop credibility and longer-term relationships with key stakeholders.
Represent – communicate their organisation’s position with confidence, integrity and professionalism.

Get the best from the course

We recommend booking this training as a bespoke course for your organisation to ensure confidentiality as you work through issues and scenarios that are relevant to you.
Do complete your pre-course questionnaire so that we can cover any specific issues
Do set up a pre-training conversation with our experts to discuss your requirements
We restrict the numbers to just six people per course to make sure that participants get plenty of time for the practical exercises and the one -to-one tuition

Need something different ?

We deliver tailored training across the UK and internationally.

We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.

Get in touch or call us now to discuss the best option for your organisation.

Tel: 01628 474154
enquiries@mediafriendly.org