Proactive PR for Public Health Professionals

Public health is a high profile operation that touches everybody’s lives, so using the media to change behaviour and promote healthier life styles is an opportunity not to be missed. How do you promote stories that are so often buried in government statistics or appear to be in direct conflict with government policy?

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Course Details

Proactive PR for Public Health Professionals will help public health experts understand what makes news and what is newsworthy in the work that they do. It’s a numbers game! We show you how to make statistics work for you, pulling out the stories behind the figures. We will help you with “creating the news” – turning everyday activities into newsworthy stories, campaigns and copy. You will learn how to identify positive news stories and feature opportunities to help you to raise your profile and promote your health initiatives

We cover the whole process of proactivity, from highlighting the idea, writing the press release, making the follow up call to the journalist, to handling the press enquiry and journalist enquiries. This course combines both PR and journalist handling skills. You learn how to handle those potentially tricky media enquiries and learn how to ”sell “your story to your local journalists.

What to expect

The full day course is divided into two sessions, a Proactive PR session each filled with tips and advice. You will take part in several practical exercises, writing press releases, strategy development and briefing spokespeople followed by practical media interviews in the afternoon. All exercises are reviewed and analysed.

Our open courses are tailored to each participant. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you can use your initiatives for the practical exercises.

Who should attend?

  • Public Health professionals
  • Public Health trainees and registrars
  • Practice nurses
  • Community nurses
  • Communication leads
  • Press officers and managers
  • PR managers

All Participants Receive

  • A recording of practical performances
  • Workshop handouts
  • Media Interview rule book and handy tips card to help with future media interviews
  • Press release templates

    You will learn

    • Identify positive news and feature opportunities
    • Write effective press releases
    • Develop a PR plan
    • Develop the business case to get Leadership Team “buy-in”
    • Assess the needs of a campaign
    • Work out objectives
    • Develop PR strategies
    • Action the plan — ie conducting a successful programme
    • Measure results
    • Be proactive with the media
    • Use the media to promote your success stories effectively
    • Handle success and crisis media interviews
    • Become an effective media communicator.

    Book This Course







    Use this form to book, or call us now on 01628 474 154 to discuss the best option for your organisation.

    Need something different?

    We deliver tailored training across the UK and internationally.

    If you have three or more people who require this course, ask us about an in-house training programme. It will be more cost effective, and save you the effort of travelling.

    We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.

    Get in touch or call us now to discuss the best option for your organisation.

    Tel: 01628 474154
    enquiries@mediafriendly.org