OUR TEAM

Andrew Carapiet

Andrew Carapiet

Media and Communications Director

Andrew Carapiet is a former BBC TV Producer with fifteen years media experience, within television, radio and newspapers.

He was a Health, Political and Local Government Correspondent for the BBC for several years, covering most NHS, political, Local Government and Social Affairs issues for BBC News.

He has been a Media Trainer, Communications professional and Public Relations Consultant since 1997.

Andrew started as a freelance print journalist for several newspapers across England, before joining the BBC in 1987, initially as a reporter, producer and presenter for BBC Radio, then turning to television in 1990. He joined BBC Breakfast News as a Producer, working alongside Nicholas Witchell and the late Jill Dando.

Andrew spent a total of ten years with the BBC, where he worked for all the major television news programmes, including the Six O’Clock News and the Ten O’Clock News.
He served on the Ten Year Strategy Committee for the BBC’s News & Current Affairs Directorate.

He left the BBC in the mid 1990s to set up Britain’s first National Cable Channel for the Mirror Group, where he worked as a Programme Editor and Senior Producer. He has also worked as a Producer for BSkyB and Sky News.

Moya Fillmore

Moya Fillmore

Business Director

Moya Fillmore has been a Communications and Marketing professional for more than twenty five years, working with the Public Sector and the Healthcare Industry.

Moya’s early background in ethical pharmaceutical sales, led to a career in healthcare marketing and communications. She has a versatile, flexible business approach, handling activities as diverse as organising medical conferences, to training in the UK, Europe and Middle East. She co-founded of Media Friendly with Andrew Carapiet in 1998. She is responsible for business development, sales, marketing, course design, client liaison and account management.

Moya was also responsible for devising and implementing marketing strategies which led to highly successful launches of a variety of innovative, high technology products.

With activities as diverse as organising medical conferences, to training in the UK, Europe and Middle East, Moya has developed a rounded and versatile approach to PR, Marketing and Communications.

Judy Aslett

Journalist Producer and Media Trainer

Judy started as a journalist at ITN and soon became a producer for Channel Four News. For five years she worked in South Africa as Africa correspondent covering stories including the wars in Angola and Mozambique, as well as events in Nigeria, Zambia, Malawi. In 1994 her coverage of the first democratic elections in South Africa was nominated for a BAFTA award with Channel Four News.
Upon returning to the UK, Judy became Foreign News Editor for Channel Four News working in Moscow and Europe, went on to be Foreign Affairs Correspondent when Five News was launched by ITN in 1997. Since then Judy has presented on the ITV News Channel and produced and presented special investigative reports for Channel Four News and BBC Newsnight.

For the past eight years Judy has been working as a media and presentation trainer. She also trains the ITV trainee journalists and has travelled around the world, training journalists for APTV and ITN.

Paula Middlehurst

News Anchor

Paula Middlehurst has anchored primetime news on British television for two decades and is best known as a familiar face on Sky News, fronting 24-hour live news coverage from their London headquarters. One of the few media trainers to run an active career within the radio and television industry alongside her coaching, Paula offers the inside track on media techniques and basic presenting expertise while de-mystifying what it takes to communicate effectively.

Having worked as a voice-over artist, television continuity announcer and radio news presenter at BBC World Service, ITN, GLR, ILR, Sky One HD, Channel Four and The Disney Channel Paula currently presents the British forces flagship news programme on Forces TV, ‘British Forces News’ as well as hosting their weekly geo-political radio programme, ‘Sitrep’. Paula has also hosted numerous corporate events and moderated debates not to mention fronting glittering awards evenings.

Giving up London five years ago Paula loves living in leafy Bucks where her four children are schooled and from where her husband runs a small architectural practice.

Tim Grout-Smith

Journalist, Consultant and Media Trainer

Tim Grout-Smith is a graduate of Oxford University with 26 years’ BBC experience.

He has reported for the BBC from more than thirty countries, including reporting from the Rio Earth Summit, and won international awards for his work in 1987 and 2001.

In 1992 he took up the post of Project Director with the newly-formed BBC Marshall Plan of the Mind (now the World Service Trust, the largest specialised media development organisation in the world).

Lorraine Forrest-Turner

Freelance copywriter, Communications Skills Trainer, Author and Playwright

She has worked on all sides of the words business – publishing, journalism and marketing communications – and specialises in business and marketing copy for companies such as BMW, Akzo Nobel, 3M and the National Health Service. She also writes and delivers training and coaching programmes on writing web content, press releases, magazine articles, business copy, grammar and proofreading.

As a creative writer, Lorraine has written numerous short stories, a non-fiction book (The Home Brewer’s Companion) and over 35 stage plays. Two of her plays are published by Samuel French (Seven Stages of an Affair and to Have and to Hold) and three by Lazy Bee Scripts (Dear Lily, Three’s Company and Bank Holiday Mondays and Other Ways to Kill a Marriage). Her stage work is performed regularly at UK regional theatres, including the ADC Theatre in Cambridge, home of the original Cambridge Footlights.

Lorraine is a member of the Professional Copywriters Network, the Chartered Institute of Public Relations, the Public Relations Consultants Association and Slough Writers Group. She hails from Aberdeen but has lived in Berkshire and Buckinghamshire most of her adult life.

Lily Poberezhska

Teacher, Journalist and Media Trainer

Lily Poberezhska is a London-based graduate of Kiev State University, a teacher, journalist, media trainer and consultant and worked for nine years for the BBC World Service.

She worked for nine years for the BBC World Service, and has a diploma from the London School of Public Relations. Widespread experience in use of the media for education and awareness-raising includes work for the World Bank, the EU and the British government in aid projects across the former Soviet bloc and beyond.

Steve Hemsley

Journalist, Trainer and Writer

Steve Hemsley has been a journalist since 1989. He writes for the national press including The Sunday Times, The Financial Times and CNBC European Business. He also has a strong background in the trade media.
He is a former features editor of Music Week and now writes extensively for magazines across many industry sectors including media, pharmaceuticals, human resources, retail and the drinks trade.

Among the companies and organisations he has worked with are Southwark Council, Royal Bank of Scotland, Grant Thornton, Indesit, Dennis Publishing, The Economist, Budget Insurance, UKTV, Philips Design, Millward Brown and Sony Computer Entertainment.

He is also the co-author of the book Boost Your Child’s Confidence published in 2008.

Jane Bennett-Powell

Award Winning Correspondent, Media Trainer and Journalist

Jane is an award-winning news correspondent with more than 25 years’ experience in network tv and radio, including Channel 4 News and the BBC. Since 2000, she has also delivered highly effective communications training to foreign broadcasters, international and national business, finance, the charitable and medical sectors and the arts.

Jane’s journalistic career spans local radio, the BBC News Trainee programme and Newsnight, and eleven years with Channel 4 News, where she reported on domestic and foreign news, including the Bosnian conflict. Her subsequent freelance career led her to BBC World TV as an in-house reporter.

For the past 15 years, Jane has trained and advised a wide range of professionals in media, crisis and presentation skills.

Helen Isacke

Performance Coach & NLP Master Practitioner

Helen Isacke is a highly experienced and effective Performance Coach and Master Practitioner in Neuro Linguistic Programming.
Helen’s innovative and outcome focused approach to personal development ensures that the solutions delivered improve organisational performance and are highly valued by the individual. She has worked with senior management from the private and public sector, including Kier Group, Vitec Group, British Bakeries, Meggitt, Odgers Ray & Berndtson.

Helen is also qualified to administer psychometric profiling tools TDI and FIRO Element B. Helen’s background in HR, recruitment and marketing reflects her passion and commitment to people development and communication.

Simon Brooke

Media and Presentation Skills Trainer

Simon Brooke has worked for 25 years in communications training and development. He is a media interview and presentation coach as well teaching both presentation writing and delivery.

Simon is an experienced freelance journalist and editor.

He is joint author of ‘Be Bulletproof : How to Achieve Success in Tough Times at Work’, a book on management techniques.

Joseph Kenneway

Marketing and Communication Skills Trainer

Joseph started his Marketing Communications career with a Thames Valley based agency specialising in the motor industry and related areas. After nine years Joseph branched out into the public sector, charitable organisations and educational institutions.

Joseph is an all-rounder with creative and copywriting skills, as strong on visual communication as on verbal.

He has taught on courses for the Association of Learned and Professional Society Publishers, and has considerable experience of brand development and communication, with clients ranging from the British Medical Association to the Organisation for Economic Cooperation and Development.