Communicating Public Health messages
Public health is a high profile operation that touches everybody’s lives, so using the media to change behaviour and promote healthier life styles is an opportunity not to be missed. But how do you promote stories that are so often buried in...
Key Principles Of Dealing With A Media Crisis
When a crisis hits, protecting your reputation is vital. Coming across as a caring, competent and well prepared organisation goes a long way to mitigating the damage of a crisis. Updating and refreshing the media skills of your key spokespeople...
“Hello, my name is….”
Effective communication isn’t rocket science. We all know you never get a second chance to make a first impression. It’s not just about your next job interview, blind date or even TV interview, it’s about making human connections and building...
Preparing your key messages
Knowing what you want to say is only half the battle. Being prepared for the curve ball and awkward question is an art form that can only be mastered through training and practical experience. Take the time to prepare your key messages and...
Keep it simple
It’s very rare to have enough time in a media interview to say all that you want to. We know that if you’re the project lead, head of department or CEO, you will be intimately involved with products, initiatives or your company. You are probably...
How to Give Your Best Performance during Television and Radio Interviews Part 2
Stay cool, calm and collected, even in the hottest arguments. Lose your temper and you lose the argument. Let the interviewer look agitated and bad-tempered. Baffle him/her with politeness and reason. If the interviewer interrupts your answer,...
Stars of Science
We were delighted when we were asked to help prepare the contestants of the Arabic programme “Stars of Science” to handle the media. It was a fantastic opportunity to work with some of the most talented young scientific entrepreneurs on subjects...
Passion Means Impact
When it comes to communicating, whether she’s singing or giving an interview on BBC Breakfast, Annie Lennox consistently gives a great performance. Never missing a trick or thrown off balance by a “curve ball” Annie demonstrates how to move...
How to Give Your Best Performance during Television and Radio Interviews Part 1
Here are Andrew Carapiet’s top tips for how to come across well in a Media Interview. Speak in an appropriate tone - enthusiastic when extolling a virtue; regretful when announcing cutbacks; determined when outlining future policy; deeply...