General Election shows the value of Media Training

Just why are the Conservatives ahead of the field in the General Election? UK general election poll tracker - latest party results in fullhttps://t.co/wQ2lenYiNg pic.twitter.com/AfItxs9E7b — Mirror Politics (@MirrorPolitics) December 3, 2019...

When a media interview turns into a media crisis

As Prince Andrew has aptly demonstrated, even royal heads can roll if you fail to prepare well for a media interview. If the idea was to clear the record, tell his side of the story and come across as a caring, sensitive man, it really didn’t...

Prince Andrew’s PR disaster

Watching Prince Andrew’s disastrous interview was as excruciating as it was incredible. The repercussions from this PR calamity are gathering pace as various institutions cut their ties with the Prince of York, and he cancels an official...

Presenting to Camera

Don’t let fear stop you from creating powerful video content. Looking good on camera and using video wisely will help engage with a range of audiences. We have two courses that work really well together.   The first, Creating Professional...

“Have I got News for You” and Media Law

Hat Trick Productions, which makes HIGNFY, said it “tried everything” to get the BBC to broadcast the show, but the BBC said it was “inappropriate to feature political party leaders” in an election period as it did not allow for “equal...

How the five Ws and the H could have saved Diane Abbott

One of the keys to successful Media Interviews is basic training in preparing for difficult questions. Journalists who have received even basic training know that the key to writing good copy is to include the 5 Ws and H – the Who, What, Where,...