Top Media Training Tips
When it comes to media interviews, many spokespeople are worried about what they can and can’t say. It’s a very valid concern, no one wants to have their mistakes seen by millions of people. What they do want is to engage positively with the...
Keeping on message isn’t always enough
Staying on message is important, but not as valuable as knowing how to handle the curve ball, think on your feet and have a strategy for dealing with difficult questions. Tried to show @BorisJohnson the picture of Jack Williment-Barr. The...
General Election shows the value of Media Training
Just why are the Conservatives ahead of the field in the General Election? UK general election poll tracker - latest party results in fullhttps://t.co/wQ2lenYiNg pic.twitter.com/AfItxs9E7b — Mirror Politics (@MirrorPolitics) December 3, 2019...
When a media interview turns into a media crisis
As Prince Andrew has aptly demonstrated, even royal heads can roll if you fail to prepare well for a media interview. If the idea was to clear the record, tell his side of the story and come across as a caring, sensitive man, it really didn’t...
Prince Andrew’s PR disaster
Watching Prince Andrew’s disastrous interview was as excruciating as it was incredible. The repercussions from this PR calamity are gathering pace as various institutions cut their ties with the Prince of York, and he cancels an official...
Presenting to Camera
Don’t let fear stop you from creating powerful video content. Looking good on camera and using video wisely will help engage with a range of audiences. We have two courses that work really well together. The first, Creating Professional...
“Have I got News for You” and Media Law
Hat Trick Productions, which makes HIGNFY, said it “tried everything” to get the BBC to broadcast the show, but the BBC said it was “inappropriate to feature political party leaders” in an election period as it did not allow for “equal...
Bridge the Gap – Google boss snubs US Senate – offers to send lawyer instead – declined!
The BBC are reporting that Google’s Chief Executive, Sundar Pichai, will NOT be appearing in front of the US Senate Intelligence Committee, offering to send one of his top lawyers instead. The offer was promptly shut down by the committee who...
Academies can be caught off guard by sensationalist media coverage
It is not always the more obvious “scandals” which cause Academies and other types of school a media headache. Expect the unexpected, would seem to be the lesson to be learned from the recent media coverage of a girl who shaved her head for...
Crisis Communications – lessons to be learned from Grenfell Tower
Some basic lessons in Crisis Communications were not followed here. We have three simple rules for Crisis Communications: Act promptly. Interestingly, Kensington and Chelsea Council did act promptly, of sorts, in that a helpline number was there...