One Dead King = One Live PR Campaign
Archaeologists from the University of Leicester have quite literally worked their fingers to the bones to solve the 500-year-old mystery surrounding the final resting place of Richard III. In this case, the media – and social media – has run...
#long-arm-of-the-law
With the advent of social media and twitter in particular it seems the long arm of the law is stretching ever-further into the ether. High profile tweets that are at best #stupid and at worst #illegal populate the news. Recently-introduced...
Case Study: Media Training in Local Government
The Client: The Association of North East Councils Professionalism, excellence and commitment are the three words that most spring to mind from the feedback we’ve received from those who have participated in, and benefited, from your highly...
First Aid Now or Postmortem Later
Following intense debate, politicians have recently taken a scalpel to the NHS, but whether this is cosmetic surgery or a life-saving operation remains to be seen. With £65 billion of NHS funding flowing through the arteries of 211 Clinical...
Love Her or Loathe Her – Was Maggie Thatcher a Good Media Communicator?
In recent days, the sparks of passionate debate instantly re-ignited by the death of Margaret Thatcher have brought its own reminder of a divided Britain. The state and political eulogies, set against the extensive ‘death celebrations’, place...
Expect the Unexpected (And Plan For It)
Without warning the lives of innocent, ordinary families have been devastated. The legacy of the Boston Marathon bombings feels particularly cruel and unnecessary, with three killed and many of the 180 injured or maimed being avid sportsmen and...
Horse a la prince
Your Royal Reputation – And How To Preserve It In this fast turning media world reputations are won and lost overnight. With the spotlight last week on doping issues at one of the world’s best known horse racing stables, it was a matter of hours...
Too Terrified To Tweet
Many councils have been engaging with Social Media at a corporate level for several years and have recognised its growing importance in communicating with residents and visitors. Some are just using Twitter to promote news releases, events and...
NHS Changes: Are GPs Prepared?
Having attended two major NHS conferences in recent weeks, Media Friendly is impressed with stakeholders’ determination to make current changes in the NHS truly workable, for the benefit of all patients. At the NHS Confederation in Liverpool and...
Sir David Frost – an inspiration to all journalists (of a certain age)
The death of Sir David Frost filled me with sadness over the weekend, because he was one of the main reasons I entered journalism. Many years later, as a Producer on BBC Breakfast News, I had the opportunity...