Top Media Interview Tips

When it comes to media interviews, many spokespeople are worried about what they can and can’t say. It’s a very valid concern, no one wants to have their mistakes seen by millions of people. What they do want is to engage positively with the media and get their messages out to their target audiences. Taking control of the media interview is easier when you understand how a journalist thinks, what they want from the interview and what makes a good story. Our top tip for media interviews is to...

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Keeping on message isn’t always enough

Staying on message is important, but not as valuable as knowing how to handle the curve ball, think on your feet and have a strategy for dealing with difficult questions. Tried to show @BorisJohnson the picture of Jack Williment-Barr. The 4-year-old with suspected pneumonia forced to lie on a pile of coats on the floor of a Leeds hospital. The PM grabbed my phone and put it in his pocket: @itvcalendar | #GE19 pic.twitter.com/hv9mk4xrNJ — Joe Pike (@joepike) December 9, 2019 In fact the...

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General Election shows the value of Media Training

Just why are the Conservatives ahead of the field in the General Election? UK general election poll tracker - latest party results in fullhttps://t.co/wQ2lenYiNg pic.twitter.com/AfItxs9E7b — Mirror Politics (@MirrorPolitics) December 3, 2019 Could it be the “Boris factor”? In spite of all his faults, his comments comparing Burqas to letter boxes and women who wear them to bank robbers, the lack of trust around “selling the NHS to the US”, his attitudes to and relationships with women, he is...

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When a media interview turns into a media crisis

As Prince Andrew has aptly demonstrated, even royal heads can roll if you fail to prepare well for a media interview. If the idea was to clear the record, tell his side of the story and come across as a caring, sensitive man, it really didn’t work. It just fuelled the fire, as the Duke failed to communicate whatever message he had. Never speak to the media unless you know what you want to say, how you want to say it and to whom you want to say it. Thinking about your audience and being able to...

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Prince Andrew’s PR disaster

Watching Prince Andrew’s disastrous interview was as excruciating as it was incredible. The repercussions from this PR calamity are gathering pace as various institutions cut their ties with the Prince of York, and he cancels an official engagement in South Yorkshire to attend a “crisis summit" at Buckingham Palace. The media interview that Prince Andrew reportedly considered to be a ‘great success” is rapidly becoming “the biggest royal crisis in a generation” So why did it all go so badly...

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Presenting to Camera

Don’t let fear stop you from creating powerful video content. Looking good on camera and using video wisely will help engage with a range of audiences. We have two courses that work really well together.   The first, Creating Professional iPhone Videos, will help you plan and film compelling video content. Whether you are promoting your projects and success stories or communicating more serious messages. You will learn filming tips from a professional cameraman that will make your videos...

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“Have I got News for You” and Media Law

Hat Trick Productions, which makes HIGNFY, said it “tried everything” to get the BBC to broadcast the show, but the BBC said it was “inappropriate to feature political party leaders” in an election period as it did not allow for “equal representation of views”. The BBC pulled Friday night’s episode of Have I Got News For You (HIGNFY) half an hour before it was due to be broadcast. They replaced it with an episode of Would I Lie to You. As much as I admire Rob Brydon and the team, I was looking...

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Bridge the Gap – Google boss snubs US Senate – offers to send lawyer instead – declined!

The BBC are reporting that Google’s Chief Executive, Sundar Pichai, will NOT be appearing in front of the US Senate Intelligence Committee, offering to send one of his top lawyers instead. The offer was promptly shut down by the committee who will be leaving an “Empty Chair” to represent Google’s non-appearance. The non-appearance of Google’s kingpins will smack of arrogance to the vast majority of the general public – Google’s customers. Media coaches know the types of questions the Senate...

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Academies can be caught off guard by sensationalist media coverage

It is not always the more obvious “scandals” which cause Academies and other types of school a media headache. Expect the unexpected, would seem to be the lesson to be learned from the recent media coverage of a girl who shaved her head for charity being placed in isolation. Another Academy was pilloried by the Daily Mail for sending home a girl during her Mock GCSE Exams because “her skirt was too short for classes”. There is a roaring trade in local and regional newspapers selling these...

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Crisis Communications – lessons to be learned from Grenfell Tower

Some basic lessons in Crisis Communications were not followed here. We have three simple rules for Crisis Communications: Act promptly. Interestingly, Kensington and Chelsea Council did act promptly, of sorts, in that a helpline number was there on Breakfast TV a few hours after the building caught fire. The problem was that no one from the Council was visible in the sense of being seen to be there, giving media interviews. So, in real terms they were not seen to be acting promptly which...

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Prince Harry and Meghan to engage more with “grassroots” media organisations and “young, up-and-coming journalists” https://www.theguardian.com/media/2020/jan/08/prince-harry-and-meghan-to-restrict-media-access-in-snub-to-tabloids?CMP=Share_iOSApp_Other

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