R.I.P Public Health England (PHE)

Public Health England to be abolished in favour of new “health protection body”. It seemed like one minute Public Health England was going to build a new £400 million, state of the art, HQ in Harlow and the next it was gone, “scrapped” as The Daily Telegraph put it, amidst accusations of being made a “scapegoat” for perceived failures over the Coronavirus response in general and Test and Trace in particular. It is being replaced by a new body set up to deal specifically with a pandemic. This...

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Is your school in the media spotlight?

A-Level exam grades are dominating the headlines today, but controversy surrounds how the results have been decided and the messages are mixed. Are the results “unfair” or are these the  highest scores ever achieved at A* and A grades? Will universities be ultra-flexible, allowing students with lower grades on to their courses, or will this have a detrimental impact on students going on to higher education? Journalists want a story; they need human interest and controversy. If you are speaking...

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1:1 Remote Media Training for NHS Clinicians and Executives

In the past it has been difficult for busy NHS clinicians and senior staff to find the time for media training. Now we’ve found that our short, 1:1 Remote Media Training sessions are proving invaluable for clinicians and NHS executives who are suddenly faced with media interviews on Covid-19 and other serious issues. Whether your spokespeople have to handle a Newsnight interview, prepare for Question Time or deal with a local news journalist, a couple of hours of expert tuition will be enough...

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Cracking the Job Interview

Taking the plunge into the job market during a pandemic takes a lot of courage. It also takes a lot of preparation. In uncertain times, you have to believe in yourself, your abilities and your achievements. You also need be able to communicate your unique talents clearly and confidently to your prospective employer. Preparation isn’t easy. You have to take the time, not just to research the company and job description, but also to review your knowledge, soft and hard skillsets, and personal...

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Top Tips for TV interviews from home

Broadcast interviews from home have become the “new normal”. We have quickly got used seeing a plethora of backgrounds as key spokespeople bob about and squirm under ineffective lighting. We can learn a lot from Channel 4’s News presenter, Jon Snow. He is the champion of presenting from home, with his perfect posture, eye contact and lighting, seated in front of a tidy bookshelf. We can’t expect you to be a professional television presenter, but we can give you a few tips for the perfect “...

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Crisis Media Strategy, quick tips.

The worst has happened, hopefully you have prepared well. Here are a few tips to remember in a crisis. Act Promptly Don’t dither – don’t leave a vacuum for others to fill. Social media will spread all sorts of rumours within minutes. Front Up – Offer a credible, media trained spokesperson. The broadcast media need a person. Radio needs a voice, television needs a face (and hopefully a voice, too). Leave print interviews to your communications team. They can send a written statement within...

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How to handle a major incident

A major incident can cause sleepless nights and angst for CEOs, Directors and Communications Professionals. Proper preparation will go a long way to ensuring that your senior leaders are able to cope should the worst happen. You may have missed out on face-to-face training during lockdown. We are still delivering remote training via Zoom, but here are a few quick tips for handling a major incident. When dealing with a crisis the media want: What they call “Actuality” when they report a major...

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How helping a journalist can help you 

There’s never been a more challenging time to be a journalist, not only are they under immense time pressure, but often the resources that they need to cover the story thoroughly are no longer there. Whilst that's frustrating for journalists it means that, if you are well prepared and helpful, you have more chance of getting the media coverage that you want. It can be said that the more you help the journalist, the more you help yourself. Make sure that you know your story and have plenty of...

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Crisis Communications and the Coronavirus

Hindsight is a wonderful thing – so they say – but where was the Coronavirus “Business Plan” for Crisis Communications? Every indication seems to be that the response to Coronavirus in terms of communication has been reactive, not proactive, ie lurching from crisis to crisis, responding reactively, after the event, to every bad news story related to Covid – with a very, very few exceptions. Crisis Communications is an essential part of Business Continuity Planning. The issue is very simple. If...

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Media Interviews – Just how confident are you?

Media Interviews - Just how confident are you? When it comes to speaking to journalists, if you haven't had any media training recently, be cautious. No one wants to be tripped up during a media interview, so don't proceed unless you're well prepared. It's important to know how the media works, and what makes a good news story, but that is only the start. Knowing what your key messages are and how to communicate them in away that will inspire a journalist and show your organisation in the best...

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The government has the power to resolve the cladding safety scandal. It’s the only way to unlock the thousands currently trapped & to prevent thousands more from being caught up in this failure of the building-safety system

See my article in @Telegraph 👉 https://www.telegraph.co.uk/news/2020/09/02/post-grenfell-building-rules-wreaking-havoc-property-market/

Five reasons why #coronavirus rise in cases is not all it seems - extra testing, targeted at high infection rate areas and a massively under-estimated spring peak all should be taken into account https://www.bbc.co.uk/news/health-54064347

‘The message clearly from the start should have been stay local’ – Prof Devi Sridhar tells @JackieLongc4

https://www.channel4.com/news/the-message-clearly-from-the-start-should-have-been-stay-local-prof-devi-sridhar

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