Crisis Media Strategy, quick tips.

The worst has happened, hopefully you have prepared well. Here are a few tips to remember in a crisis. Act Promptly Don’t dither – don’t leave a vacuum for others to fill. Social media will spread all sorts of rumours within minutes. Front Up – Offer a credible, media trained spokesperson. The broadcast media need a person. Radio needs a voice, television needs a face (and hopefully a voice, too). Leave print interviews to your communications team. They can send a written statement within...

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How to handle a major incident

A major incident can cause sleepless nights and angst for CEOs, Directors and Communications Professionals. Proper preparation will go a long way to ensuring that your senior leaders are able to cope should the worst happen. You may have missed out on face-to-face training during lockdown. We are still delivering remote training via Zoom, but here are a few quick tips for handling a major incident. When dealing with a crisis the media want: What they call “Actuality” when they report a major...

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How helping a journalist can help you 

There’s never been a more challenging time to be a journalist, not only are they under immense time pressure, but often the resources that they need to cover the story thoroughly are no longer there. Whilst that's frustrating for journalists it means that, if you are well prepared and helpful, you have more chance of getting the media coverage that you want. It can be said that the more you help the journalist, the more you help yourself. Make sure that you know your story and have plenty of...

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Crisis Communications and the Coronavirus

Hindsight is a wonderful thing – so they say – but where was the Coronavirus “Business Plan” for Crisis Communications? Every indication seems to be that the response to Coronavirus in terms of communication has been reactive, not proactive, ie lurching from crisis to crisis, responding reactively, after the event, to every bad news story related to Covid – with a very, very few exceptions. Crisis Communications is an essential part of Business Continuity Planning. The issue is very simple. If...

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Media Interviews – Just how confident are you?

Media Interviews - Just how confident are you? When it comes to speaking to journalists, if you haven't had any media training recently, be cautious. No one wants to be tripped up during a media interview, so don't proceed unless you're well prepared. It's important to know how the media works, and what makes a good news story, but that is only the start. Knowing what your key messages are and how to communicate them in away that will inspire a journalist and show your organisation in the best...

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Proactive PR during a Pandemic

Getting the balance right is absolutely vital. Should you speak up, or do you keep your head down? Putting your head above the parapet risks getting shot down when the “blame culture” still surrounding the Coronavirus Pandemic is rife. However, if you have something compelling to say – for national, local, or trade media, now may be a good time to say it. In “peace time”, we have always argued the need for Proactive PR to balance out the bad news and show your audience you are doing more than...

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Launching Lunchtime webinars

Join us on our short lunchtime Webinars. Remote working can be challenging. We often overlook how important networking with colleagues and chatting informally over small work related issues can motivate and inspire us. We can’t recreate the “water-cooler chat” experience, but we are offering a range of short lunchtime Webinars over the next few weeks. They are all free attend, start at 1pm and will last about 30 minutes. There are more details on our resources page or just book on the Webinars...

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Media Success and Inspirational Stories

We are all in need of some good news in these challenging times. Covid-19 maybe be taking up most of the air space at the moment, but there is one positive, inspirational news story that has dominated the media. Everyone loves Captain Tom Moore, but what made this such a great story? It’s a numbers game and you can’t ignore the numbers here. He was 99 years old when the story started, his goal was 100 laps before his 100th birthday. Google 100 year old war hero, and he covers the first three...

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Coronavirus and the Media

Currently there is only one story in town for local and national newspapers - Coronavirus. It’s a topic that affects us all and everyone has a story. It’s no surprise that many organisations are being approached by the media with enquiries about coronavirus related crisis stories. Here are a few tips on how to handle negative enquiries and avert a potential media crisis : Respond as quickly as you can with a confirming email – simply saying you have received their enquiry and will respond in...

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Media Training during the Covid-19 pandemic

There’s no need to cancel your training plans because of Covid-19. We are delivering high-quality interactive media training courses virtually on Zoom. The initial reaction to Covid-19 from our clients was to postpone presentation skills and media training courses and to reschedule them for later in the year, but as lockdown and remote working continues, virtual training is the obvious way forward. Covid-19 has changed how we deliver training now, it’s also changed how the media works. Social...

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Our #mediatraining lunchtime webinar tomorrow is
How to manage a #MediaCrisis. We still have a few places left. https://mediafriendly.org/resources/

Our #ProactivePR during a pandemic webinar is tomorrow at 1pm https://cutt.ly/kuj9skc. Join us for this short session in our free #mediatraining series.

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