Could it finally be over ?

2020 has been a challenging year in more ways than anyone could have expected. As we approached the second lockdown, national moral was hitting an all time low. But finally, the end is in sight.  You wait (what seems to be) ages for a vaccine and then three come long at once.  In reality this is an amazing scientific achievement and promises to return the world to some type of normality.  As always the solution brings more questions in the short term: Who is eligible? How effective is it? Who...

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Car Crash Interviews or Competent Leader?

Getting senior management “buy-in” for media training can be challenging. There is nothing quite like a pandemic to highlight the importance and power of the media. Understanding the modern media landscape and how to prepare effectively for media interviews is an essential management skill. Sadly there are too many examples of senior leaders that have agreed to media interviews, to run the gauntlet of seasoned broadcast journalists, without any media training or even a nod from their...

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R.I.P Public Health England (PHE)

Public Health England to be abolished in favour of new “health protection body”. It seemed like one minute Public Health England was going to build a new £400 million, state of the art, HQ in Harlow and the next it was gone, “scrapped” as The Daily Telegraph put it, amidst accusations of being made a “scapegoat” for perceived failures over the Coronavirus response in general and Test and Trace in particular. It is being replaced by a new body set up to deal specifically with a pandemic. This...

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Is your school in the media spotlight?

A-Level exam grades are dominating the headlines today, but controversy surrounds how the results have been decided and the messages are mixed. Are the results “unfair” or are these the  highest scores ever achieved at A* and A grades? Will universities be ultra-flexible, allowing students with lower grades on to their courses, or will this have a detrimental impact on students going on to higher education? Journalists want a story; they need human interest and controversy. If you are speaking...

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1:1 Remote Media Training for NHS Clinicians and Executives

In the past it has been difficult for busy NHS clinicians and senior staff to find the time for media training. Now we’ve found that our short, 1:1 Remote Media Training sessions are proving invaluable for clinicians and NHS executives who are suddenly faced with media interviews on Covid-19 and other serious issues. Whether your spokespeople have to handle a Newsnight interview, prepare for Question Time or deal with a local news journalist, a couple of hours of expert tuition will be enough...

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Cracking the Job Interview

Taking the plunge into the job market during a pandemic takes a lot of courage. It also takes a lot of preparation. In uncertain times, you have to believe in yourself, your abilities and your achievements. You also need be able to communicate your unique talents clearly and confidently to your prospective employer. Preparation isn’t easy. You have to take the time, not just to research the company and job description, but also to review your knowledge, soft and hard skillsets, and personal...

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Top Tips for TV interviews from home

Broadcast interviews from home have become the “new normal”. We have quickly got used seeing a plethora of backgrounds as key spokespeople bob about and squirm under ineffective lighting. We can learn a lot from Channel 4’s News presenter, Jon Snow. He is the champion of presenting from home, with his perfect posture, eye contact and lighting, seated in front of a tidy bookshelf. We can’t expect you to be a professional television presenter, but we can give you a few tips for the perfect “...

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Crisis Media Strategy, quick tips.

The worst has happened, hopefully you have prepared well. Here are a few tips to remember in a crisis. Act Promptly Don’t dither – don’t leave a vacuum for others to fill. Social media will spread all sorts of rumours within minutes. Front Up – Offer a credible, media trained spokesperson. The broadcast media need a person. Radio needs a voice, television needs a face (and hopefully a voice, too). Leave print interviews to your communications team. They can send a written statement within...

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How to handle a major incident

A major incident can cause sleepless nights and angst for CEOs, Directors and Communications Professionals. Proper preparation will go a long way to ensuring that your senior leaders are able to cope should the worst happen. You may have missed out on face-to-face training during lockdown. We are still delivering remote training via Zoom, but here are a few quick tips for handling a major incident. When dealing with a crisis the media want: What they call “Actuality” when they report a major...

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How helping a journalist can help you 

There’s never been a more challenging time to be a journalist, not only are they under immense time pressure, but often the resources that they need to cover the story thoroughly are no longer there. Whilst that's frustrating for journalists it means that, if you are well prepared and helpful, you have more chance of getting the media coverage that you want. It can be said that the more you help the journalist, the more you help yourself. Make sure that you know your story and have plenty of...

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