Media Law and Crisis Communications For PR professions
From potentially libellous social media posts, to the legal implications of an FOI, Media Law is fast becoming a media minefield. Careless tweeting could cost you a fortune.
Our training will outline the legal implications of Freedom of Information requests from the local paper to the reporting of high profile cases.
We share with you how to deal with these requests and how to avoid mischievous journalist headlines.
We explore how some social media posts can be considered seriously defamatory, and how to avoid the costly pitfalls of innuendo. We will provide Case Studies to show you both poor and good examples of how to negotiate your way around legal minefields.
We also cover crisis media management from a communications perspective, preparing you for almost every eventuality connected to any crisis issue and giving you a structure and set of tools to conduct successful media relations in future.
What to expect
The full day course is divided into two sessions. We start with an update Media Law, including relevant case studies and exercises tailored to your organisation.
The afternoon session covers Crisis Management from a communications perspective. Both sessions are filled with tips and advice. We explore the issues that could affect your organisation and how to prepare effectively for a crisis.
We include plenty of practical, tailored exercises and templates so that you can prepare your own crisis media strategy.
Who should attend
- Senior Managers
- PR and Marketing Professionals
- Communication Managers from all sectors
All Participants Receive
- A recording of practical exercises
- Workshop materials and media Interview rulebook and handy tips card to help with future media interviews
- Written assessments if required
- A certificate of attendance if required
You will learn
- What you can and cannot say in your press release
- To avoid costly innuendo in social media posts
- When “sub judice” and “confidentiality” apply
- How to respond to Freedom of Information requests
- Ensuring copyright is adhered to
- Avoiding Libel or Defamation
- Differences between Magistrates Courts and Juvenile Courts
- Differences between Summary proceedings and Preliminary proceedings
- The legal aspects relating to sexual offences
- Journalist sources
- Writing press releases that do not cross the law
- Prepare for crisis with Issues Management – the basic tools
- Identify the kind of issues that could hit you
- How to build a crisis management team
- How to prepare materials
- How to develop crisis management strategies and action plan
- How to brief your spokespeople
- How to handle the media during a crisis or serious issue
Book This Course
Use this form to book, or call us now on 01628 474 154 to discuss the best option for your organisation.
Need something different?
We deliver tailored training across the UK and internationally.
If you have three or more people who require this course, ask us about an in-house training programme. It will be more cost effective, and save you the effort of travelling.
We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.
Get in touch or call us now to discuss the best option for your organisation.
Tel: 01628 474154