Media Interview Skills Workshop

Face the media with energy, enthusiasm and confidence.

Whether you are a media novice or well versed in media relations, you know that getting the message right with the media can be a real challenge – getting it wrong could wreck your reputation.

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Course Details

This workshop combines theory with hands on practice of interview technique to develop your skills easily and quickly. We tailor a range of interview scenarios, specifically for you. You will learn how to identify your key messages and how to promote the good news within your organisation. You will learn techniques to help you handle crisis situations, how to keep the media under control and prevent a serious situation turning into a media circus.

You’ll take part in realistic media interviews with tailored scenarios and playback analysis to prepare you for real-life Print, Radio and Television Interviews. We alert you to the pitfalls, show how to stay on message and how to avoid those tricky journalistic traps that can so easily snare even seasoned media performers.

What to expect

The full day course is divided into two sessions, a short theory session followed by a much longer practical session, interspersed with tips and advice. You will take part in at least three “real life” media interviews, covering print, radio and television. Each interview is recorded and played
back for analysis. Our open media interview training courses are tailored to each participant, with individual interview scenarios devised for each person. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you get exactly what you need from the day.

Who should attend

  • Chief Executives and Directors
  • Senior Managers
  • Key Spokespeople
  • Newly appointed managers



    All Participants Receive:

    • A recording with all their media interviews
    • Workshop materials
    • Media Interview rule book and handy tips card to help with future media interviews
    • Written assessments if required
    • A certificate of attendance if required


      Get the best from this course:

      • We will liaise with your Communications team to devise tailored media interviews scenarios
      • Please complete your pre-course questionnaire so that we can cover any specific issues
      • Bring or forward any previous recorded broadcast media interviews if relevant
      • We restrict the numbers to just six people per course to make sure that you get plenty of time for the practical media interviews, playback analysis and the one to one tuition


        You will learn:

        • How the Media works today
        • What makes a news story
        • To generate news interest in your activities
        • The importance of social media, the “citizen” journalist and video usage
        • Key principles of dealing with the media
        • How to protect and enhance your reputation
        • How to use the Communications Team effectively
        • To prepare for print and broadcast Interviews
        • Identify and develop your own key messages
        • Deliver effective interviews for print radio and Television
        • Use the media to promote your success stories
        • Take control of crisis & success media interviews
        • Tips on voice – for radio and visual presentation – for television

        Book This Course

          Use this form to book, or call us now on 01628 474 154 to discuss the best option for your organisation.

          Need something different?

          We deliver tailored training across the UK and internationally.

          If you have three or more people who require this course, ask us about an in-house training programme. It will be more cost effective, and save you the effort of travelling.

          We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.

          Get in touch or call us now to discuss the best option for your organisation.

          Tel: 01628 474154