Media Coaching for Case Studies
Turn your case studies into powerful media stories
Course Details
This course is tailored to your organisation.
A strong Case Study can help you receive the media interest and coverage you deserve, but not everyone is comfortable sharing their experiences.
Human stories are at the heart of good PR. Journalists often require a compelling Case Study before agreeing to cover a campaign. Whether your goal is to raise public awareness, improve fundraising, or initiate policy change, a well-prepared Case Study can be the key to unlocking media attention.
What to expect
We work with your own Case Studies to develop your spokespeople, giving them the skills they need to deliver their personal or emotive stories with composure, warmth, and humanity.
Our training is practical and interactive. We start by discussing how a well-prepared Case Study can be the key to unlocking media attention. We discuss how a strong human-interest narrative can change public perception and increase fundraising.
Participants will learn how to tell their story and incorporate key messages that resonate with your target audiences.
Learners will participate in a series of exercises, including how to discuss their experiences, deliver their stories to the media, present to the camera, and answer questions.
All exercises are reviewed and analysed. Our courses are supportive and tailored to each participant. We can take a maximum of six participants per course. We send out pre-course questionnaires to help us tailor the training so that you get exactly what you need from the day.
We will work with you to empower your spokespeople, building their confidence and developing transferable and authentic storytelling skills.
Who should attend
- Charities and third sector, lived-experience spokespeople, team leaders, and PR Professionals
- Local authorities – Children’s Services, Fostering Teams, Fostercarers, lived-experience spokespeople, Communication Leads
- The NHS Charity fundraisers – lived-experience spokespeople, team leaders, and PR Professionals
- Housing associations – Community spokespeople, lived-experience spokespeople, team leaders, and PR Professionals
- Consumer and corporate organisations, social value staff, lived-experience spokespeople, team leaders, and PR Professionals
All Participants Receive
- Workshop materials
- Media Interview rule book and handy tips card to help with future media interviews
- Written assessments if required
- A certificate of attendance if required
How to get the best out of this course
- Do complete your pre-course questionnaire so that we can cover any specific issues
- We restrict the numbers to just six people per course to make sure that you get plenty of time for the practical media interviews, playback analysis and the one to one tuition
You will learn
- The importance of a good Case Study to your organisation
- How a well-prepared Case Study can be the key to unlocking media attention.
- How to Raise Public Awareness of your charity
- How a Case Study helps fundraising effort
- How a Case Study helps to change policy
- Use the media to promote your success stories effectively
- Discuss emotive issues calmly
- Overcome nerves
- How to answer media questions and speak in public with warmth, humanity, and authenticity
Book This Course
Use this form to book, or call us now on 01628 474 154 to discuss the best option for your organisation.
Need something different?
We deliver tailored training across the UK and internationally.
If you have three or more people who require this course, ask us about an in-house training programme. It will be more cost effective, and save you the effort of travelling.
We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.
Get in touch or call us now to discuss the best option for your organisation.
Tel: 01628 474154
enquiries@mediafriendly.org