Schools are full of good news, but they can also be thrown into a media crisis at a moment’s notice.
Course Details
This full-day media training course is divided into two sessions. A short theory session is followed by a much longer practical session, interspersed with tips and advice.
You will participate in at least three realistic media interviews, covering print, radio, and television with our BBC experienced journalists. Each interview is recorded and played back for analysis.
You will learn how to identify your key messages, promote your school, and handle media interviews. You will also learn techniques to help you deal with a potential media crisis, take control of media interviews, and prevent a serious media situation from escalating.
Our aim is to ensure that you handle all future media interviews with skill, authority, and confidence.
Get the best from the course
- We will liaise with your Communications team to devise tailored interview scenarios.
- Please complete your pre-course questionnaire so that we can cover any specific issues.
- Bring or forward any recorded broadcast media interviews if relevant.
- We restrict the numbers to just six people per course to ensure you get plenty of time for practical media interviews, playback analysis, and one-to-one tuition.
What to expect
The three hour webinar is divided into two sessions, a Proactive session followed by a Crisis session, each filled with practical exercises and media advice. This will be tailored to your own school or multi-academy trust.
All exercises are reviewed and analysed. We can take a maximum of thirty participants per webinar or twenty on a longer face-to-face seminar. We send out pre-course questionnaires to help us tailor the training so that you get exactly what you need from this course.
Who should attend
- Headteachers
- Deputies
- Teachers
- Senoir Staff
- Press officers
- Marketing professionals
- Senior leaders
You will learn
- How the media works
- What makes a news story
- To generate interest in your activities
- The importance of social media, the “citizen” journalist, and video usage
- Key principles of dealing with the media
- How to protect and enhance your reputation
- How to work with the Communications Team
- To prepare for print and broadcast Interviews
- Identify and develop your key messages
- Deliver effective interviews for print radio and Television
- Use the media to promote your success stories
- Take control of media interviews
- How to sound good on the radio
- How to look good on television
All Participants Receive
- Workshop Materials
- Media Interview rule book and handy tips card to help with future media interviews
- Written assessments if required
- A certificate of attendance if required
Send us an enquiry
Use this form to enquire, or call us now on 01628 474 154 to discuss the best option for your organisation.
Need something different?
We deliver tailored training across the UK and internationally.
We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.
Get in touch or call us now to discuss the best option for your organisation.
Tel: 01628 474154
enquiries@mediafriendly.org