It’s been a busy week for Housing and Communities. As this year’s Housing Community Summit 2025 comes to a close, one thing is clear: media interest in the politics of decent homes and housing shows no sign of slowing down.
For organisations in the housing and community sector, this heightened attention is both an opportunity and a challenge. Maintaining credibility and trust with the public relies heavily, not just on the Communications team, but also on how effectively your leaders handle the media.
The Importance of Strong Media Skills
Keeping the media skills of executive and senior management teams up to date is crucial. Even the most experienced spokespeople benefit from refreshers to sharpen their delivery and messaging. Aspiring leaders stepping forward into spokesperson roles, will also requiremedia training so that they are prepared to communicate confidently and effectively.
Tailored Training for Real Impact
If it’s been a while since your team last had media training, now is the perfect time to review. Tailored media training for housing associations, ensures that each participant not only learns best practice but also develops confidence through:
This approach equips leaders and spokespeople to deliver clear, consistent messages in a fast-moving media environment — whether they’re addressing housing policy, community initiatives, dealing with a crisis or responding to breaking news.
Building Confidence for the Future
At a time when scrutiny is high and the housing agenda dominates headlines, being able to communicate well isn’t a “nice-to-have” – it’s a vital skill for leadership teams. With the right preparation, organisations can not only protect their reputation but promote the achievements, social values and initiatives of their organisation.
Arrange tailored media training in your premises or book on one of our scheduled courses
mediatraining@mediafriendly.org