When Emergency Planning Media Training for On-Call Executives a major incident occurs, the pressure on on-call executives and managers is immediate and intense. One of their biggest fears is receiving a media call in the early hours of the morning or at the weekend, often they feel they are facing the situation alone.
Emergency Planning Media Training for On-Call Executives is an essential part of modern major incident, critical incident, and business continuity response training. As part of the wider Emergency Preparedness, Resilience and Response (EPRR) process. This course will empower leaders with the confidence and practical skills they need to deal with the media during high-risk, high-pressure incidents.
Why Media Training Matters in Emergency Planning
In a crisis, every minute and every message counts. Poorly timed, inaccurate, or unclear communication can escalate a situation, damage public trust, and expose the organisation to unnecessary reputational risk.
On-call executives are often the first point of contact during an unfolding emergency. Media requests may arrive long before the full picture is known. Having the skills to respond appropriately, calmly, and confidently helps protect both the organisation and the individuals involved.
What to Expect from this Training
Our course provides a practical, realistic, and highly supportive environment to help on-call executives manage media engagement effectively. Participants will learn how to:
1. Respond quickly and appropriately
We teach how to deliver timely responses that maintain accuracy, honesty, and trust. Leaders learn the importance of acting fast while still ensuring the information shared is verified and aligned with organisational protocols.
2. Manage and triage media enquiries
From routine questions to urgent crisis-related calls, we explore how to prioritise and handle incoming requests, even when details about the incident are still emerging.
3. Deliver clear, accurate messaging
Clarity is critical in a major incident. Executives will learn how to focus on key facts, avoid speculation, and communicate in a way that reinforces confidence and transparency.
4. Maintain an accurate information flow
We guide participants through how to provide updates that are consistent, factual, and appropriate for the stage of the incident—while avoiding the pitfalls of miscommunication or information gaps.
5. Activate escalation pathways effectively
Executives will understand when and how to escalate issues to senior leaders, communication specialists, or subject-matter experts, ensuring that the right voices are heard at the right time.
Tailored to Your Organisation and Your EPRR Process
No two organisations face the same risks or operate under the same pressures. That’s why this training is fully tailored to your existing:
To ensure a personalised and high-quality learning experience, each course is limited to six participants.
We incorporate sector-specific examples, realistic role-play scenarios, and exercises aligned to your current risk profile, making the training relevant, authentic, and immediately applicable.
Being on call means being prepared to face any major incident with clarity, confidence, and professionalism.
Contact us now and empower your On-Call Executives with media handling skills and confidence.
📧 enquiries@mediafriendly.org
📞 01628 474154
🌐 www.mediafriendly.org