Course DetailsRaise your game with eye-catching press releases that actually tell a story. This workshop is for PR professionals who write press releases on a regular basis, but who would like to hone those skills. We help you get the top line right, forcing journalists to take notice and publish your story.You learn how to get your story put straight into the newsroom diary, rather than ignored and trashed. Our Workshop covers both theory and practice and is tailored to you and you will be asked to provide the background information to enable you to write relevant press releases. Our trainer will go through each press release individually giving constructive feedback. We also show you how to “sell the story in” once you have dispatched the press release.
What to expect
To set the scene we start with a quick overview of proactive PR theory. We quickly move on to our first press release writing session. This is individually tailored, filled with quotation tips and advice on creating news.
You will take part in a series of practical exercises including writing press releases, handling journalistic enquiries, “selling in” your story and briefing key spokespeople. All exercises are reviewed and analysed.
Our open courses are tailored to each participant. We can take a maximum of six participants per course. We send out pre-course questionnaires to help us tailor the training so that you get exactly what you need from the day.
Who should attend
- Communications Professionals
- Press and PR Officers
- PR Professionals
- Communication Leads
All Participants Receive:
- A recording of performances
- Workshop handouts
- Media Interview rule book and handy tips card
- Press release templates
- Written assessments if required
- A certificate of attendance if required
You will learn:
- Identify news stories
- Make the mundane interesting
- Make your Press Release newsworthy
- Using correct format and structure
- Make your press release attention grabbing
- Follow through with phone calls to journalists
- Avoid pitfalls
- Convert your press release into coverage
- Send your press release to the right places
- Provide spokespeople and quotes
Book This Course
Use this form to book, or call us now on 01628 474 154 to discuss the best option for your organisation.
Need something different?
We deliver tailored training across the UK and internationally.
If you have three or more people who require this course, ask us about an in-house training programme. It will be more cost effective, and save you the effort of travelling.
We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.
Get in touch or call us now to discuss the best option for your organisation.
Tel: 01628 474154