Crisis Media Training
Effective preparation is key.
How you respond to the media in a crisis is critical to your reputation, prepare well and often.
Course Details
How you respond to the media in a crisis can make or break your reputation. Effective crisis media preparation is essential. By preparing well and often, you can safeguard your organisation’s reputation and ensure you’re ready for any media challenge, no matter how serious the issue is.
Our crisis media training will teach you universal techniques that can reduce the impact of bad news and protect your reputation. We will show you crisis management techniques that can be used in any crisis or severe issue. Using video playback analysis, we ask you to take part in a series of crisis media interviews, tailored to meet the needs of your organisation in crisis management situations.
We will research your issues and prepare you for almost every eventuality connected to your crisis issues as well as give you a structure and set of tools to conduct successful media relations in the future.
If you are experiencing a crisis now and require support please go to our Crisis PR Support page to see how we can help you.
What to expect
This course starts with a short theory session, followed by a much longer practical session. You will participate in at least three practical exercises, including developing an action plan, dealing with challenging journalists, and handling live media interviews. Each activity is recorded and played back for analysis.
We tailor our training to each participant, with individual interview scenarios devised for each person. We can take a maximum of six participants per course. We send out pre-course questionnaires to help us tailor the training so that you get what you need from the day.
Who should attend
- Chief Executives, Chairs, Directors and Senior Managers
- Head of Services and on-call managers
- Headteachers and senior teaching staff
- Anyone with a media-facing role
- Anyone involved in emergency planning
All Participants Receive
- A recording of practical exercises
- Workshop materials and media Interview rulebook and handy tips card to help with future media interviews
- Written assessments if required
- A certificate of attendance if required
How to get the best out of this course
- We will liaise with your Communications team to devise tailored interview scenarios
- Please complete your pre-course questionnaire so that we can cover any specific issues
- We restrict the numbers to just six people per course to make sure that you get plenty of time for the practical media interviews, playback analysis, and one-to-one tuition
You will learn
- How to prepare for a crisis
- How to identify the issues that could hit you
- How to identify your audience
- Build a crisis management team
- What you need and how to prepare your materials
- The importance of social media, the citizen journalist, and video usage
- Develop crisis management strategies and action plan
- Formulate key messages
- Use our 3 R formula
- Identify your audience and your crisis spokespeople
- Handle all types of Crisis media interviews
- Maintain control of media interviews
- Ensure your side of the story is heard first
Book This Course
Use this form to book, or call us now on 01628 474 154 to discuss the best option for your organisation.
Need something different?
We deliver tailored training across the UK and internationally.
If you have three or more people who require this course, ask us about an in-house training programme. It will be more cost effective, and save you the effort of travelling.
We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.
Get in touch or call us now to discuss the best option for your organisation.
Tel: 01628 474154
enquiries@mediafriendly.org