Crisis Communications for PR Professionals
This workshop will boost confidence and assertiveness skills of PR professionals – especially when handling a crisis.
The Communications Team is the first port of call when a crisis hits.
How you advise and support your executive management team is vital to your reputation.
Course Details
This workshop will boost confidence and assertiveness skills of PR professionals – especially when handling a crisis.
The Communications Team is the first port of call when a crisis hits. How you advise and support your executive management team is vital to your reputation.
This workshop is designed for PR professionals who may have to deal with a crisis or serious incident at very short notice. We will prepare you for almost every eventuality connected to any crisis issue as well as give you a structure and set of tools to conduct successful media relations in future.
We tailor the training to cover your specific issues and meet your exact requirements, empowering you with the skills you need to handle a potential media crisis or deal with a major incident.
The ultimate aim is to enhance your skills and ensure that you feel comfortable and confident when dealing with serious issues.
What to expect
Each workshop starts with an overview of crisis media management from a communications perspective. This is followed by a series of practical exercises, tailored to the individuals on each course.
The main part of the training is “hands on” and practical.
You take part in a series of crisis driven communications exercises, written and/or recorded. All exercises are reviewed and analysed to highlight positive and negative aspects.
Our open courses are tailored to each participant, with individual interview scenarios devised for each person. We can take a maximum of six participants per course. We send out pre course questionnaires to help us tailor the training so that you get exactly what you need from the day.
Who should attend
- Heads of Press and PR
- PR Professionals
- Senior Communications Professionals
- Press Officers
All Participants Receive
- A DVD with all their interviews
- Workshop materials
- Crisis document templates
- Written assessments if required
- A certificate of attendance if required
You will learn
- How to deal with a major incident
- Crisis driven media
- Key principles of dealing with a media crisis
- Identify the issues that could hit you
- Prepare your written materials for potential issues
- Identifying your audience
- Develop your strategy
- Communication Tools
- Decide your key messages.
- Develop your Q&A, Press Releases, Holding statements and Briefings.
- Social Media – Initiate, Monitor, Respond
- How to brief your spokespeople
- How to take control of media interviews.
- Key message preparation
- Handling tough or difficult questions.
- Confidence, being comfortable, body language.
Book This Course
Use this form to book, or call us now on 01628 474 154 to discuss the best option for your organisation.
Need something different?
We deliver tailored training across the UK and internationally.
If you have three or more people who require this course, ask us about an in-house training programme. It will be more cost effective, and save you the effort of travelling.
We will bring our equipment, materials and cameras to your own premises. We tailor the training to you and your organisation.
Get in touch or call us now to discuss the best option for your organisation.
Tel: 01628 474154
enquiries@mediafriendly.org