Public health is a high profile operation that touches everybody’s lives, so using the media to change behaviour and promote healthier life styles is an opportunity not to be missed. But how do you promote stories that are so often buried in government statistics or appear to be in direct conflict with government policy?

Our ‘Proactive PR for Public Health‘ course will help public health experts understand what makes news and what is newsworthy in the work that they do. It’s a numbers game! We show you how to make statistics work for you, pulling out the stories behind the figures.


You will learn how to identify positive news stories and feature opportunities to help you to raise your profile and promote your health initiatives. You’ll also learn how to handle those potentially tricky media interviews, so that you feel confident in all future journalistic media encounters. The ultimate aim is to help you to use the media to change behaviour, raise your profile and deliver your public health messages.