“Hello, my name is….”

Effective communication isn’t rocket science. We all know you never get a second chance to make a first impression. It’s not just about your next job interview, blind date or even TV interview, it’s about making human connections and building trust from the outset. Dr...

Preparing your key messages

Knowing what you want to say is only half the battle. Being prepared for the curve ball and awkward question is an art form that can only be mastered through training and practical experience. Take the time to prepare your key messages and deliver them confidently....

Keep it simple

It’s very rare to have enough time in a media interview to say all that you want to. We know that if you’re the project lead, head of department or CEO, you will be intimately involved with products, initiatives or your company. You are probably so passionate and...

Stars of Science

We were delighted when we were asked to help prepare the contestants of the Arabic programme “Stars of Science” to handle the media. It was a fantastic opportunity to work with some of the most talented young scientific entrepreneurs on subjects that they are really...

10 to 1 It’ll Damage Customer Trust

In the last couple of days the joke has been on Tesco, with the punchlines trotting out clever one-liners based on the ‘high Shergar content’ of their burgers or warning punters that ‘theyrrrrrrre off!’ Behind the banter two facts are clear. The discovery of horse DNA...