by Caitriona McCan | Jun 9, 2017 | Communication skills, General, Media Training, Public Relations
In 2010 Nick Clegg came from nowhere to become Deputy Prime Minister mainly due to his impressive performances in three TV debates against David Cameron and Gordon Brown. Compare that to Theresa May avoiding the cameras in any TV debate where she would be pitted... by Caitriona McCan | May 3, 2017 | Communication skills, General, Media Friendly News, Public Relations
One of the keys to successful Media Interviews is basic training in preparing for difficult questions. Journalists who have received even basic training know that the key to writing good copy is to include the 5 Ws and H – the Who, What, Where, When, Why and How? It... by Caitriona McCan | Feb 24, 2016 | Communication skills, General, Media Training, Public Relations
Facing a Select Committee is no picnic as several high profile performances have recently demonstrated. Even the most experienced executives can be left floundering or appear evasive when asked about company tax arrangements or their own salary. Any big news story can... by Caitriona McCan | Sep 9, 2015 | General, Public Relations
“It all happened so fast and the crew were amazing.” The near catastrophe that was averted yesterday by British Airways is something that all airlines prepare for constantly. Passenger safety is paramount. Knowing your top priority is essential to the success of any... by Caitriona McCan | Mar 26, 2015 | Bespoke Training Courses, Communication skills, General, Media Training, Public Relations
Public health is a high profile operation that touches everybody’s lives, so using the media to change behaviour and promote healthier life styles is an opportunity not to be missed. But how do you promote stories that are so often buried in government statistics or... by Caitriona McCan | Mar 11, 2015 | Communication skills, General, Media Training, Public Relations
When a crisis hits, protecting your reputation is vital. Coming across as a caring, competent and well prepared organisation goes a long way to mitigating the damage of a crisis. Updating and refreshing the media skills of your key spokespeople should be done...