Which Is Best Live or Pre-Recorded Interviews?

Which Is Best Live or Pre-Recorded Interviews?

When it comes to broadcast media interviews, which format works best? Some media spokespeople worry more about live interviews rather than pre-recorded interviews. There’s a preconception that a pre-recorded media interview will be the safer option. This is mainly...
AstraZeneca Vaccine – Is it 100% Safe?

AstraZeneca Vaccine – Is it 100% Safe?

The obvious media question – what is the right answer ? “Can you give us a 100% guarantee the AstraZeneca Vaccine is safe, Prime Minister?” This question has either been asked, or will come up – and probably time and time again. What is the right answer to...
BBC Transformation, a boost to regional journalism

BBC Transformation, a boost to regional journalism

What impact will the BBC transformation  have on Councils, Housing Associations and NHS Trusts? The new Director General of the BBC, Tim Davie, has announced what the Beeb describes as a “blueprint for the biggest transformation in decades”. Central to this is a boost...
Clear communication is essential

Clear communication is essential

How clear are your communications? Watching Matt Hancock’s “ Lumpy vaccine supply” briefing yesterday raised more concerns than it calmed. It left most of us wondering why he was there and what he was attempting to communicate. “Vaccine supply is always...