Top Media Interview Tips

When it comes to media interviews, many spokespeople are worried about what they can and can’t say. It’s a very valid concern, no one wants to have their mistakes seen by millions of people. What they do want is to engage positively with the media and get their...

Keeping on message isn’t always enough

Staying on message is important, but not as valuable as knowing how to handle the curve ball, think on your feet and have a strategy for dealing with difficult questions. Tried to show @BorisJohnson the picture of Jack Williment-Barr. The 4-year-old with suspected...

When a media interview turns into a media crisis

As Prince Andrew has aptly demonstrated, even royal heads can roll if you fail to prepare well for a media interview. If the idea was to clear the record, tell his side of the story and come across as a caring, sensitive man, it really didn’t work. It just fuelled the...

Prince Andrew’s PR disaster

Watching Prince Andrew’s disastrous interview was as excruciating as it was incredible. The repercussions from this PR calamity are gathering pace as various institutions cut their ties with the Prince of York, and he cancels an official engagement in South Yorkshire...

Presenting to Camera

Don’t let fear stop you from creating powerful video content. Looking good on camera and using video wisely will help engage with a range of audiences. We have two courses that work really well together.   The first, Creating Professional iPhone Videos, will help...