Facebook and Beyond

How doctors are using new technology and social media Are GPs surgeries a thing of the past? That’s the key question being asked following the recent Health Department report, Digital First, that looks to replace the homely GPs’ surgery with a ‘virtual clinic’ system...

Magic of Three

In our media training courses we tell people to have three facts to use in an interview. Three is a magic number, not too few not too many. It is part of the human psyche and it works well. Make more than three points and your audience is likely to get confused and...

10 to 1 It’ll Damage Customer Trust

In the last couple of days the joke has been on Tesco, with the punchlines trotting out clever one-liners based on the ‘high Shergar content’ of their burgers or warning punters that ‘theyrrrrrrre off!’ Behind the banter two facts are clear. The discovery of horse DNA...