by Caitriona McCan | Jun 9, 2017 | Communication skills, General, Media Training, Public Relations
In 2010 Nick Clegg came from nowhere to become Deputy Prime Minister mainly due to his impressive performances in three TV debates against David Cameron and Gordon Brown. Compare that to Theresa May avoiding the cameras in any TV debate where she would be pitted... by Caitriona McCan | May 3, 2017 | Communication skills, General, Media Friendly News, Public Relations
One of the keys to successful Media Interviews is basic training in preparing for difficult questions. Journalists who have received even basic training know that the key to writing good copy is to include the 5 Ws and H – the Who, What, Where, When, Why and How? It... by Caitriona McCan | Feb 24, 2016 | Communication skills, General, Media Training, Public Relations
Facing a Select Committee is no picnic as several high profile performances have recently demonstrated. Even the most experienced executives can be left floundering or appear evasive when asked about company tax arrangements or their own salary. Any big news story can... by Caitriona McCan | Feb 24, 2016 | Communication skills, General, Media Friendly News, Media Training
We’re exhibiting again this year at the National Housing Federation Communications and Marketing Conference. I love the strap line for this conference. It says exactly what we’ve been doing over the last seventeen years, through some of the most... by Caitriona McCan | Nov 6, 2015 | General, Media Training
Education is increasingly coming under the media spotlight. Earlier this year it was due to changes in how schools are funded, run and managed. Later we had the usual media feast of praise, or blame and shame, as the summer exam results were announced. But how... by Caitriona McCan | Sep 9, 2015 | General, Public Relations
“It all happened so fast and the crew were amazing.” The near catastrophe that was averted yesterday by British Airways is something that all airlines prepare for constantly. Passenger safety is paramount. Knowing your top priority is essential to the success of any...