Response Training for EPRR process for On-Call Executives
Face the media with energy, enthusiasm and confidence.
Course Details
One of the biggest fears of on-call executives and managers is that the media will call in the early hours of the morning or at weekends, in response to a major incident, when they are effectively on their own.
This course will empower them with the skills they need to manage media requests and forms part of their major incident, critical incident, and business continuity response training or the emergency preparedness, resilience and response (EPRR process).
What to expect
Participants will learn how to respond in a timely and appropriate way while avoiding reputational risk. We will focus on managing the media. We will cover the key elements from managing the media and triaging media enquiries, to the importance of facts and delivering clear, accurate messages.
Participants will learn how to handle incoming media requests during a crisis or serious issue. We discuss the importance of well-timed responses, maintaining an accurate information flow, and activating escalation pathways to the relevant executives or subject-matter experts as required.
This course will be tailored to your organisation. We can take a maximum of six participants per course.
The course will help embed your Emergency Planning procedures and protocols learnt in other parts of their training. It will be tailored to you, your EPRR process, and the types of emergency or major incident you might expect.
Learning Outcomes
- How the media works in a crisis
- How to prepare key messages and take control
- Challenging media interviews, awkward questions and hostile journalist
- Avoid reputational risk, the “empty chair” and “no comment”
- Liaise other emergency services, and stakeholders
- Preparing an initial written statement
- How to build positive relationships by managing media requests appropriately
- How to handle and triage media enquiries
- The importance of consistent and timely communications
- To provide appropriate responses to standard media questions
- How to spot and avert a potential media crisis
- How to manage serious issues and crisis-related media requests
- When and how to activate escalation routes
Who should attend
- Executives and Directors who could be on-call
- Senior Managers
- Key Spokespeople
- Newly appointed managers
- Anyone involved in EPRR
All Participants Receive
- Workshop materials
- Media Skills rule book and handy tips card to help with future media interviews
- Written assessments if required
- A certificate of attendance if required
Enquire about this course
Use this form to enquire or call us now on 01628 474 154 to discuss the best option for your organisation.