Preparing your key messages

Knowing what you want to say is only half the battle. Being prepared for the curve ball and awkward question is an art form that can only be mastered through training and practical experience. Anticipating the journalist’s agenda is important. We aren’t expecting you...

Keep it simple

It’s very rare to have enough time in a media interview to say all that you want to. We know that if you’re the project lead, head of department or CEO, you will be intimately involved with products, initiatives or your company. You are probably so passionate and...

Passion Means Impact

When it comes to communicating, whether she’s singing or giving an interview on BBC Breakfast, Annie Lennox consistently gives a great performance. Never missing a trick or thrown off balance by a “curve ball” Annie demonstrates how to move seamlessly from one key...