by Caitriona McCan | Apr 11, 2014 | General, Media Training
In our media training courses we tell people to have three facts to use in an interview. Three is a magic number, not too few not too many. It is part of the human psyche and it works well. Make more than three points and your audience is likely to get confused and... by Caitriona McCan | Apr 11, 2014 | Communication skills, General, Public Relations
In May 2011 local government gets its own social media site called KnowledgeHub. The idea is that local government can work more efficiently by sharing information and advice between departments and areas across the country. The interface will have some Facebook like... by Caitriona McCan | Apr 11, 2014 | General, Public Relations
In the last couple of days the joke has been on Tesco, with the punchlines trotting out clever one-liners based on the ‘high Shergar content’ of their burgers or warning punters that ‘theyrrrrrrre off!’ Behind the banter two facts are clear. The discovery of horse DNA... by Caitriona McCan | Apr 11, 2014 | General, Public Relations
Archaeologists from the University of Leicester have quite literally worked their fingers to the bones to solve the 500-year-old mystery surrounding the final resting place of Richard III. In this case, the media – and social media – has run amok, converting one... by Caitriona McCan | Apr 11, 2014 | General, Media Training, Public Relations
With the advent of social media and twitter in particular it seems the long arm of the law is stretching ever-further into the ether. High profile tweets that are at best #stupid and at worst #illegal populate the news. Recently-introduced guidelines from the Crown...