The course is designed specifically for Housing and Public Sector Press Officers. The workshop is ideal for members of the Press Office, Marketing Managers and Communications Champions, and anyone who has to communicate proactively with the Media.

We cover the whole process of proactivity, from highlighting the idea, writing the press release, holding statements, Q&A briefing documents, making follow up calls to journalists, to handling the press enquiry and interview. We also cover briefing your spokespeople to handle the subsequent media interviews.

The training is tailored to the individuals on each course, taking into account their specific issues.

Delegates will learn how to:

• Identify positive news and feature opportunities within your organisation.
• Develop these into an effective Press Release.
• Brief spokespeople prior to media interviews.
• Understand the importance of photo opportunities.
• How to build relationships with journalists.
• Make effective follow-up calls to journalists.
• Handle enquiries from the media.
• Develop the skills for effective Press interviews.
• Handle Crisis Management and Success Message scenarios.
• Turn around blame culture prevalent in the Media.
• Put over a positive image of your organisation.
• Improve proactive communication of your achievements.
• Become an effective media communicator.