In this brief (5 minute) introduction to media training, Media Friendly's co-founder, Andrew Carapiet, explains the importance of having three clear and concise points prepared before an interview.

Your three points must pass one or both of two tests: the "so what?" test and the "wow" test. Messages often need to be presented differently to people inside and outside your organisation, and Andrew explains the pitfalls and gives examples to illustrate good and bad key points.

We have the right course for you

Media Friendly can offer you media training courses that fit your needs and current level whether beginner or expert. We cover theory and can give you opportunities to practice practical skills. Courses can be long or short for groups or individuals. You can come to us or we can come to you.

Our courses cover the whole process of proactivity, from highlighting the idea, writing the press release, making the follow up call to the journalist, to handling the press enquiry and interview.

We will also help you identify those stories within your region which will be of most interest to the media, to maximise your chance of promoting the valuable work you do.

Topics we cover include

• The need for Media Awareness.
• The need for good Media Relations.
• How to handle a media enquiry.
• What to say and what not to say when a journalist calls.
• Whom to contact once the media call.
• The role of the Press Office.
• Writing a successful Press Release.
• News awareness - what make a news story.
• Have you got a good story, but don't realise it?
• How to generate news interest in your activities.
• Media Strategy and Media Skills.
• Managing a media interview (in theory).
• Crisis Management and Success Messages.
• Further Media Training — needs analysis

Talk to us

Please contact us with your questions or to discuss your requirements or course bookings. We are more than happy to answer basic questions as we deal with people who have little or no experience with the media regularly. You can use the form below or call us on 01628 474 154.