Media Training and Public Relations is available from a range of BBC Journalists who have worked on a wide range of news programmes from the BBC's Nine O'clock News to BBC Business Breakfast.

We have experience within a range of sectors with specialists in Banking and Finance, Insurance, Accountancy, Pharmaceuticals, Telecoms, Information Technology and Consumer.

Banking and Finance

Our clients range from Barclays Bank and Bank of Scotland to smaller financial institutions.

We use specialist BBC business journalists who have worked for at least five years on BBC Business Breakfast or BBC Working Lunch.

We have extensive experience working with Finance Directors and Chief Executives and specialise in "simplifying" complex financial stories, so that everyone can understand them — especially your target audience.

We understand FSA regulations and help our clients in three ways — when they are in a crisis situation, when they have something they want to promote and also with "general" media training as preparation for any future issue.

Accountancy

Our clients range from the "Big 4" accountancy firms to smaller (SME) consultancies.

We understand your issues — from Taxation, Audit and M&A to more specialised topics such as Sarbanes-Oxley.

We also have extensive experience media training Finance Directors from a wide range of companies and organisations and one of our specialities is in demonstrating how to make a complex, financial story interesting and accessible to a wider audience.

Insurance

We firmly believe that Insurance companies can benefit greatly from a more proactive, positive PR approach.

We recognise that in terms of crisis — such as the Tsunami — you need to be cautious. But you need to be visible too, reassuring your customers at the earliest possible opportunity.

We feel that too many insurance companies and financial institutions prefer to "hide" behind their City PR firms and only emerge once a year to present their annual accounts - frustrating many journalists who simply want some access to key people at other, more newsworthy, times.

We specialise in working with very senior figures within Insurance, who are experts in their field and totally confident in almost any environment except the media. (That is what we found within your industry.)

We think you would benefit from a more visible media presence, even if it starts with the specialist and trade media, gradually building up to the City pages of the FT and the broadsheets.

Pharmaceuticals

The Pharmaceutical and ethical Healthcare industry is a very specialised field. We would not dream of allowing anyone who has not had extensive experience in this specialised field to work with you.

We only use ABPI trained, BBC Health Correspondents, who have experience with the both the pharmaceutical and NHS sectors.

Our client list ranges from GSK, Roche and Novartis to NHS Hospital Trusts, PCTs and Strategic Health Authorities.

On the one hand we have won pharmaceutical industry Communique Awards (for Roche and Novartis) and on the other hand we are respected and praised by PCTs, Hospitals and Strategic Health Authorities. (We believe this is quite unique in an industry where large sections of the media are distrustful of "Big Pharma".)

We are equally at home working with Pharmaceutical executives and product managers, or key opinion leaders such as doctors, heads of charities or even patient case studies.

Telecoms

Telecoms is an incredibly specialised field and only journalists and trainers who know the telecoms industry well and are comfortable with issues such as, for instance, "LLU — Local Loop Unbundling" should be allowed to work with your key spokespeople.

We were the default media trainers for the telecoms industry regulator Oftel and in that time we worked with nearly all of their team — from the very top to middle management on a whole range of issues, from de-regulation and unfair anti-competitive practices, to the launch of 118 numbers.

Information Technology

We have worked with IT companies and IT issues since the start of the dot com boom.

IT requires a special touch. We need to be knowledgeable about the industry as a whole, flexible and constantly up-to-date with the latest innovations. But your key spokespeople need to be able to adapt from being a complete "teccie" one minute to someone who can explain the most complex software product to a "consumer" journalist who has just left "Angling Times" to join the IT section of the "Daily Telegraph".

We have excellent contacts with IT journalists and extensive experience with both large, established brands as well as new start-ups.

Consumer

Using experienced news journalists, both print and broadcast, who have worked at national level for fifteen years or more, we bring a vast range of skills to consumer clients.

We understand your issues very quickly and know that you need to react quickly to crises as well as find newsworthy things to say about the "fluffiest" product or story.

We can help on both counts.

We can help you cope with a BBC Watchdog special with the traditional "rottweiler" approach of an Anne Robinson or Nicky Campbell, to handling an altogether more subtle kind of journalist — the Daily Mail's consumer correspondent.