(CC) licensed:kimberlyfaye

Martin Luther wrote a very effective press release

This one day Workshop which covers all aspects of writing an effective Press Release.

We aim to help you write even more effective press releases which are eye catching, actually tell a story, get the top line right and force journalists to take notice and publish your story.

We are looking at the difference between press releases which get ignored and thrown into the bin within five seconds and those which are put straight into the newsroom diary.

We promise to show you how to walk the tightrope between writing a Press Release as strongly as possible to attract media attention and preserving the reputation and integrity of your organisation.

Who is it for?

It has been designed for skilled professionals who write Press Releases on a regular basis, but who would like to hone those skills. Marketing and

• Communications Professionals.
• Press and PR Officers

What you will learn.

• How to write an effective press release.
• Where do you start?
• Constructing bullet points.
• Formulate your Press Release from these bullet points.
• Write a catchy headline.
• The four sentence rule.
• The inverted pyramid.
• The five "w's" and the "h".
• One page only - if possible.
• Include quotable quotes.
• Contact and interview details.
• Is there a News Conference?
• Pegs and Angles.
• Embargoes.
• News and Features.
• How to make your Press Release newsworthy.
• Who to send.
• How and when to send.
• The follow-up phone call.
• How to convert your Press Releases into coverage.
• Staying on-message and avoiding pitfalls.

Extensive practical exercises throughout the whole day.

Presentation and Methodology

This Workshop has been designed for a maximum of six people and will be tailored so that each individual will be able to write two full Press Releases, directly relevant to their departments, during the day.

The Workshop will be divided into two parts - theory and practice - and you will be asked to provide the raw materials (i.e. the background information) to enable you to write at least two Press Releases.

Each Workshop starts with an introduction, and a presentation of all the background and information you need in order to write effective Press Releases.

The practical exercises allow each of you to write at least two Press Releases, and the trainer will go through each Press Release individually giving constructive feedback.

We also show you how to "sell the story in", with an effective phone call, once you have despatched the Press Release. Journalists have short attention spans and you will need to persuade them that your press release is worthy of newsprint within about twenty to thirty seconds on the phone. We will give you an opportunity to practise this as well during the course of the day.

For more information please use the contact form below.