One of the most effective ways of reaching teenagers under the age of 18, who are at risk of getting pregnant within areas of social deprivation, is through the media.

Teenagers read magazines, listen to the radio, watch TV and consume vast quantities of specialised media products in their daily lives.

This is a Media Workshop designed specifically for Teenage Pregnancy Programmes across the country, aimed particularly at health professionals involved with teenage pregnancy.

This Media Programme aims to:

• Provide the media and communication skills to effectively deliver the stated key messages.
• Empower health professionals with the knowledge and skills to identify and target key media outlets which are reaching teenagers under the age of 18, who are at risk from teenage pregnancy.
• Reach the target audience more effectively with key messages which will drive changes in behaviour among teenage women.

This Workshop is not aimed at Chief Executives or Service Directors. It is aimed at more at "grass roots level", people who work for the TPU "on the ground". Its aim is to provide the PCT with a "stable of media spokespeople" who can handle media enquiries on a range of issues ranging from the high rate of teenage pregnancy in the region, to proactive programmes promoting the activities of Teenage Pregnancy.

Each Workshop is a full day course, lasting approximately eight hours and is designed for a maximum of six participants.

It has been tailored to meet the needs of your region, faced with all the issues relating to teenage pregnancy, including positive messages such as Case Studies involving teenage mothers who make a success of their lives. We will also concentrate on turning around stereotypical images of teenage mothers always being a drain on society by positive examples and Case Studies.

This Workshop will prepare you for almost every eventuality connected to Teenage Pregnancy issues as well as give you a structure and set of tools to conduct successful media relations in future.

We will prepare you for every possible angle of enquiry, relating to the above issues from newspapers, magazines, radio and television as well as give you the confidence to co-operate with the media as and when required.

The programme is divided into two - a theory based early morning session followed by a more hands-on, practical, late morning and afternoon session.

Using video playback analysis, we ask you to take part in real life Press, Radio and Television interviews.

We will help you:

• Develop the skills for a successful communication strategy.
• Develop the skills for effective Press, Radio and TV interviews.
• Handle Crisis Management and Success Message scenarios by taking control of every media interview, from the first enquiry to the last sound byte.
• Give you the confidence to show grace under pressure, by appearing calm and relaxed, under the most hostile questioning and unfamiliar challenges.
• Formulate a proactive approach to News Management.
• Change the perception of "blame culture" within your local media.
• Structure your media contribution through a logical sequence of bullet points, which you should insert into every response, to avoid unfriendly and biased editing.
• Give you a smart overview, so that you can spot the news angles, hidden agendas and journalistic traps in advance.

For more information please use the contact form below.