This is a one-day Media Workshop-with the emphasis being on Proactive PR skills, Press Release writing, holding statements, Q&A briefing documents and handling press interviews.

• The principles of PR
• Being proactive - and how PR can help achieve this
• PR tools - handling media enquiries to writing press statements
• Press Release writing skills - including a practical exercise
• Media Training for Press interviews - including a practical exercise in handling an enquiry from a print journalist, plus two press interviews per participant

These press interviews will be realistic, conducted by a real life journalist and will deal with issues directly relevant to you.

While focusing on being proactive, we will also cover corporate Crisis Management skills to handle crises when they occur.

This Workshop will address proactivity issues, such as highlighting newsworthy and positive stories which are occurring and writing them up in an eye-catching way.

We cover the whole process of proactivity, from highlighting the idea, writing the press release, making the follow up call to the journalist, to handling the press enquiry and interview.

We will help you:

• Identify positive news and feature opportunities
• Show you how to develop these into an effective Press Release
• Rehearse you making effective follow-up calls to journalists
• Handle enquiries from the media
• Develop the ability to write Holding Statements
• Develop your skills to work up a media brief including Q&A sheet
• Develop an effective Journalist Resource Pack-for logging media enquiries
• Develop the skills for effective Press interviews
• Handle Crisis Management and Success Message scenarios
• Develop a Crisis Management Response Plan
• Turn around blame culture prevalent in the Media
• Put over a positive image of your council
• Improve proactive communication of your achievements

For more information please use the contact form below.