(CC) licensed:sfllaw

Get your key message across

This media training course is designed specifically to prepare spokespeople with the skills necessary to conduct successful media interviews. We will also highlight the traps and pitfalls which result in negative media coverage and show you how to avoid them.

It is designed to help delegates prepare and hone their Key Messages for a specific media event and to promote their positive achievements as well as handle the negative enquiries.

This is how it works.

This Workshop is a mixture of theory and practical with the emphasis being on the practical. The quickest and most effective way to "get up to speed" with the media is by actually doing real-life media interviews and we will spend most of the course doing this.

Each course member will have a chance to participate in at least three, real-life journalist interviews, during the course.

These will be recorded on tape and played back for analysis by the course tutor and the group - highlighting the positive and the negative, in order to improve.

The learning tool is DO LEARN DO - where the difficult skill is acquired by actual practice - following on from an initial level of theory.

We will help you:

• Develop the skills for effective Press, Radio and TV interviews.
• Handle Crisis Management and Success Message scenarios.
• Turn around blame culture prevalent in the Media.
• Put over a positive image of your organisation.
• Improve proactive communication of your achievements.
• Help each participant become an effective media communicator.

FULL DAY AGENDA

Half days - Morning, afternoon or evening session available.

09:00 Introduction.
09:25 Understanding the Media.
09:35 Newspapers, Radio and Television.
09:45 Media and News Management strategies.
09:55 Identify and exploit media opportunities.
10:05 What is the journalist looking for?
10:15 Have you got a story?
10:25 Building relationships with journalists.
10:30 Basic rules. Do?s and don?ts.
10:40 Identifying your Key Messages
10:50 Media interviews ? the rules.
11:00 Coffee break.
11:10 Print interviews ? Telephone ? preparation.
11:20 Print interviews ? recorded.
12:00 Playback and analysis.
12:45 Key message review

13:00 Lunch.

13:30 Print interviews ? Face to face - preparation.
13:40 Print interviews ? recorded.
14:20 Playback and analysis.
15:15 Coffee break.
15:25 Print or Radio interviews ? preparation.
15:35 Print or Radio interviews ? recorded.
16:05 Playback and analysis.
16:50 Course conclusions and recap on The Rules.
17:00 Course ends.