In this brief (5 minute) introduction to media training, Media Friendly's co-founder, Andrew Carapiet, gives valuable advice on how to handle a journalist when they first contact you and then how to prepare for the questions that may come when you are interviewed.

Andrew explains the basic questions journalists ask in most situations so that you can have your answers prepared. You also need to have your message and some key facts ready so that you can explain your side of the story and are not placed on the back foot by the questions.

We have the right course for you

Media Friendly has courses for beginners and experts offering theory and opportunities to put techniques into practice. We can tailor the content of the course to suit your needs. Courses can be long or short for groups or individuals. You can come to us or we can come to you.

In our media training we are very keen to emphasise the issue of control - how to take control of the interview - and we will show you effective ways of achieving this.

We are also keen to emphasise the need for handling Crisis Management and Success Message scenarios - since this is the crux of most media interviews.

In some courses we use Playback Analysis Technique where we record interviews with you and analyse them to highlight positive and negative aspects.

The most important thing is confidence. We aim to build it, exorcising any "demons" gnawing away at the back of your mind about the Media.

We can help you:

• Develop successful media handling skills
• Develop the skills for effective newspaper interviews
• Develop the skills for effective radio interviews
• Develop the skills for effective TV interviews
• Handle Crisis Management and Success Message scenarios
• With Issues Management Crisis Planning
• Learn the techniques for taking control of media interviews
• Practise difficult interviews with challenging material
• Put over a positive image of your Council, NHS Trust or RSL
• Improve proactive communication of your achievements

Today's media are much more discerning and to raise your profile by getting maximum media coverage, it is essential to have a variety of voices capable of handling media interviews.

Talk to us

Please contact us with your questions or to discuss your requirements or course bookings. We are more than happy to answer basic questions as we deal with people who have little or no experience with the media regularly. You can use the form below or call us on 01628 474 154.