(CC) licensed:london

Don't be the centre of a three ring media circus

With the media gathering, your crisis could now become a media circus!

How you respond to the media is critical to your reputation. Will your organisation come up as a showcase of efficiency or just hopeless bodgers?

When it comes to a crisis — either pending (awaiting the results of an inquest/enquiry) or an immediate incident, nothing beats practical preparation and planning.

We will research your issues and prepare you for almost every eventuality connected to these crisis issues as well as give you a structure and set of tools to conduct successful media relations in future.

We will prepare you for every possible angle of enquiry, relating to your own potential crisis issues, from newspapers, radio and television.

Presentation and Methodology

The programme is divided into two - a short theory based session which deals firstly with Crisis Management and then with media handling skills within a crisis framework, with universal techniques which can be used in any crisis or severe issue. This is followed by a longer, more hands-on, practical session. Using video playback analysis, we ask you to take part in real life tailored Press, Radio and Television interviews. It will be tailored to meet the needs of your organisation in crisis management situations, and will cover a range of severe crises.

Who is it for?

• Chief Executives, Chairs, Directors and Senior Managers.
• Heads of Services and on call managers.
• Anyone who has to deal with the Media as part of their activities.
• Anyone who has to face the media in crisis management mode.
• Anyone who needs to protect their organisation's reputation.
• Everyone involved in emergency planning and customer care.

You will learn

• Issues Management - the basic tools. Preparing for crisis.
• The kind of issues which could hit you.
• How to build a crisis management team.
• How to prepare materials.
• How to handle issues.
• Crisis management strategies.
• Formulating key messages.
• Developing an action plan.
• Planning and preparation. What issues could hit you?
• To identify your audience and your Crisis spokespeople..
• Key messaging